The client needed to develop a brand identity to accomplish these objectives:
I was hired from a design studio to present a rebranding concept. I brainstormed and presented multiple icons and logotype options based on the client’s brief. Ultimately I collaborated with the design director and the design studio team to finalize the project, and I was responsable to craft the unique lettering used for the final logotype.
*This is my initial concept and not the final approved logo, in the end the client choose a different icon to be combined with the logotype I crafted.
We needed a simple, modern and functional icon that embraced the ancient culture but yet inviting to the tourism industry.
By combining a stylised icon, crafted lettering logotype and earthy color palette, we were able to give proper visibility to the tour corporation.
After researching Djunbunji existing brand, competitors and target, we identified the fundamentals to the Mandingalbay brand experience to guide us through the process.
The look and feel had to be:
The Mandingalbay mark is composed by combining five icons representing the cultural value and foundations of the native people:
The Mandingalbay mark has been meticulously constructed based on ellilpses to form a flawless icon.
All the elements blend and support each other to form a clean and unique icon.
Hearty colors are used to support the connection with the nature.
To create unique look, I crafted an hand lettering logotype.
The letters have a slight movement (inclination) to communicate a sense of fun and friendliness.
A variety of mock-up applications were presented to help the client visualize and get a better feel of the final product.
After the initial presentation, I worked closely with the design studio team and under the directions of the creative director to build the final branding, design collaterals and the website.
